Originally Posted by
RogerB
So what? You only represent 1% of the total US population, many of whom are not potential or prospective customers. Even if you tell 19 people (the average number of people we tattle to) about your experience, the odds are that none of them will take you seriously unless they also ride a bike, which on average would mean that the truck driver's actions had a negative impact on exactly 1.19 people.
Ah, but how much money do they represent? I saw a statistic recently that the average cycle commuter in my area has a well-above-average income (over $90k), suggesting that it's a group that might be more likely than average to spend money on major projects. They probably also have friends with above average incomes, and some friends, certainly your 19 closest friends that you might tell, will probably take your thoughts on the matter seriously enough to affect their purchasing decisions.
I don't know how well this translates in other localities.