Originally Posted by
genec
You hit the nail on the head with the branding comment... with "branding" you are paying for the name and not the quality... this is of course is the whole concept of branding... creating a "something" that will carry more weight with the consumer simply due to the name.
But who would do such a thing?
(Yes, I'm sure the Campy really is a bit better than a Bell, but >$200 worth?)