When you purchase a bicycle. One should know who they are buying it from. While a/some company business tactics have made them the biggest corporation in the world and brought astoundingly low prices to the masses, we have unwittingly "low priced" our jobs elsewhere. Find out community impact, company policy and how the employees are treated (pay, benefits, etc) and use that information as well as the pricing of the item you wish to purchase.
Each of us is personally responsible for our environment. Vote with your pocketbook. The company(s) will listen.
The alternative box store I frequent sells comparable bicycles for only 10-20% more in retail pricing. They also pay a decent wage, offer full time work, and modest benefits. I will shop there or an LBS.
Lowest prices should not be the only deciding factor.
And no, I don't have any ties or work in retail. (not a shill)