The stuff is made for a reason and there are several different brands so more than a few people are using them. I use Bag Balm because it works for me and it lasts all day if you need it to. It is also less expensive than most of the others. The kind of riding I do causes me to sweat quite a bit and the salt from the sweat has been known to cause a rash in places I would rather not have a rash. I have taken a few rides without cycling shorts or Bibs with Chomois and as long as it is a slow and cool day I don't notice much need. I have been in several 40 mile rides that were more or less one long pace line and then I have found I am more comfortable with the Bag Balm. I know it has water or sweat resisting properties because it is still working when I take my after ride shower.