There is a run here in mass. I believe it is a 5 mile run, at 3 or 5 identified bars you must stop eat a hot dog and drink a beer and then return to your running. if you puke you are disqualified. they try to get a bunch of hot girls there to hand out the beers dogs and to cheer you on.
http://www.baevents.com/bigmanrun/information.html