No sweat, Joe. I understand what you are saying. I love to ride and I'm hardly embarrased that I've got a stock, entry-level bike. Who cares? It gets me around and I have a blast on it. My wife has had access to this deep Mavic discount for a few years, and I haven't really cared. I don't need $700 wheels or a $2000 bike to enjoy the sport. But I'm riding quite a bit more now and the door is closing on the discount next month.