Originally Posted by carleton

It really is. Almost as brilliant as the guy who invented Bottled Water. Take the most ubiquitous natural ingredient on earth (next to air). Filter it or just use the most abundant and cheapest product on earth: Tap Water. Put it in a bottle. Charge more for it than soda or juice (which actually have water plus value added ingredients).

Dasani is tap water, by the way. Literally. The "Publicly available water source" listed on the label is not a local mountain stream or something. It's the spigot from the local water works.

I'm gonna bottle some air and sell it.