Over time, leather conforms to you. For me, I also like the craftsmanship of Brooks, they pretty much make saddles the same way they did 100 years ago. It seems strange as it looks so hard and uncomfortable, but on a long ride it's great. My wife has a B17 on her 7.3 and loves it. Didnt work out on her road bike, there we found the Selle Lady Gel Flow works best so far (4th saddle we tried.)