I am a minimalist, and therefore do not need much in the way of bells and whistles to make me happy. I'm not concerned with weight, and the quality of the components need not be 'top of the line,' as long as they're decent. My favorite bike is my Giant Rainier (one of three bikes). I have changed to a rigid fork, added bar ends and maintained her. That's it. I feel (for me) that anything above $700 for a bicycle is excessive, so I guess my answer is about 10% bike, 90% rider.