I would not remove any classic labels. I've been pretty successful at polishing around the labels. I apply pre-cut masking tape over the top of the labels so they don't covered in black polishing run-off and dab around the edges while I work. Alternatively, it
may be possible (I haven't tried it) to remove the label, polish, and then re-glue them to the rim. Some labels are "flakier" than others, so use caution.
Originally Posted by
noglider
And build the wheels so that the labels are legible from the drive side of the bike.
And align the hub logo (if there is one) so it can be seen through the valve hole.