My coworkers at work love the fold. And I was put to the "how fast can you fold/unfold it?" once I told them the website says it folds in 10-30 seconds.
The first time I was tested, I had only had the bike for three days. Luckily my time was 27 seconds for the unfold and 23 for the fold. The second time I was tested by a different group of coworkers a few days later and I had shaved one second off my unfold time.
They are stunned when I tell them the price.
But to me, design of fold and being handmade make it totally worth it to me.