Been participating in the Solvang events for over 20 years now. There were complaints throughout the years by residents regarding the number of riders. I recall it starting and finishing at the high school, then at the hotel and park area in recent years. For a "have some fun ride" its gotten way expensive at least for me so I opt for the Palm Springs century in February. Look at the bright side, the finish in Buellton will put you closer to the Firestone Brewery for pint!