Homey is dead on...I would seriously consider dropping all the sugary Gatorade and the 100 protein bar and use more carb based foods (not simple carbs)
Large amounts of protein during endurance sports is risky. On longer rides such as a century you do need some protein but in small amounts along with a high carb diet. I would target 250-300 calories per hour with 80percent carbs at least.
Then if you need to supplement with the Gatorade, it will fit in better.