Yep definately a case of the pads not being aligned correctly as others have pointed out. Fix is a set of Koolstops and a correct setup. The Sheldon site has instructions if you want to do it yourself. And recommend a close examination of the rims to ensure they have not been damaged by some bits of crap that might have gotten picked up on the OEM pads... look for any kind of scratch or streak running around the rim sidewall. If it is damaged, you may need to replace the rims. Err on hte side of caution.