If you really want to proselytize, I think you're on the right track. I was just talking about this with my aide; some yahoo called the talk radio station right after a very sensible guy who talked about commuting to work. The yahoo sounded like he was spitting on his phone as he shouted that people who drive SUVs are evil and have "no social conscience." Blah blah blah.
That's not how you change a free man's behavior. You change a free man's behavior by selling him on the idea that your way will work better.
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