Give Bicycling Magazine a chance
I looked at the latest issue, the one with Lance's face on the cover, and not only did it have an ad about 3 pages in for Chronos stationary trainers that I'm not going to try to decscribe, you'll have to just see it, since I wonder if that rider might be one of the regulars here (if so, congrats! Neat ad) and the photo on page 25 is something you'll never ever see in VeloNews.
Interesting article on an organized ride of one of the TdF stages, lots of interesting bits and pieces of information/opinion, lots of inspiration for noobs or semi-noobs, and yes, car ads and ads for questionable supplements. But different, a different approach than you'd see in VeloNews, Procycling, etc.