I use it as bar tape on almost all of my bikes. It's cheap an easy to put. It's sticky so the grip is very good. After a few week when the tape lose his 'stickiness' you just put another bit of tape if you want or not. When there's too much tape I take it all off and start again.
Here up north it's called hockey tape and it's almost as useful as duct tape (okay, maybe not THAT useful)