Originally Posted by softreset

Indeed. I haven't had an opportunity to test ride one, yet but my LBS (Davis Wheelworks) where I'd like to do business appears to be big into Cervelo. I know to some the looks are debatable but I'm all about comfort, (feel of) ride and ultimately value-for-dollar. I'd love to upgrade my helmet, pedals and shoes with that $3000 budget but it's not critical as all three work just fine. So the closer I can get to the $2000 price point the better as I'm looking at $200-250 in sales tax (to maintain my budget) and support my LBS.