I think in the end he sees this as a kind of 'food assault' upon the people by corporations selling food that is just too 'attractive' to resist. Short of government dictate, nothing will change.
As someone who has finally found and adopted a weight loss program that works for me, I can say it definitely IS possible to cut back, and maybe cut off, most sugar. The key is finding something that works for you as an individual, and that could be a long search.