Originally Posted by Tinker Black

More than anything, the scenario points out how f'ed up the legal system is. Neither ASI nor Specialized should have ever been granted trademarks for 'Roubaix' in the first place. Or if you're going to grant a trademark, it should be specific as "Roubaix model name of road bicycle", not something as general as "Roubaix relating in any way to bicycles."

Cafe Roubaix has a good chance of winning its lawsuit, but even if he wins legally, he loses financially. More often than not, the winner of a case is determined by who can afford the better legal representation.