Along the lines of wphamilton's suggestion of scalability: How about sellng the components/electronics systems separately?. Good unique frames always seem to have a niche market appeal, and if you'd make it adaptable so your modern systems (gps, LED displys and other electronics), current systems (Di2, etc), or old school cable/hydraulic systems would work on it, you'd maight have a broader market. Also, can you make electronics systems that'll be usable on current bike lines, and not just your brand?