I would mount the label on the drive side and call it done. However, I would not ride those or any other 20+ year old tire. I am running the Challenge Parigi Roubaix tires on my Ritchey and by keeping them inflated to about 100psi, I am not having trouble with flats (knocks on wood). I had been running them around 80/85 psi and they flatted a few times. Could just be dumb luck too.