OK, Been using it for a month now and getting to know the app and the website better.... there are some reporting feature that I didn't find before and they look to offer some decent info. Maybe not to the extent that I might want - note I didn't say "need". The big thing that I see is that it breaks down the nutrition (or lack there of) and allows for customizing your levels\goals as far as % of fat\protein\carb and tracks some other important stuff. I have to remember that a lot of the data is "user supplied" and may or may not be correct or applicable for me so custom appears to be the ultimate way to go with it if at all possible.
I'm trying to track the weight weekly and have yet to do any measurements. I'm down 13# in the past month just reducing calories and some marginal exercise. The exercise is going to ramp up a bit here so I hope to start dropping a bit faster.
All in all I give it a thumbs up.