Ok this Mari Holden - Barry Bonds - cycling sponsorship thing is just too funny.
Mari Holden was an Athlete Ambassador for USADA a few years ago and gave the standard testimony about how she would never dope, how it sets a bad example, blah blah blah.
Barry Bonds is probably the most notorious doper in sports history.
Pro cycling is having a huge image problem recently with sponsors due to the perception of doping among professionals. In fact I think that's the reason why Exergy (former / current ? sponsors of the team that Barry Bonds invested in) dropped their sponsorship of the men's team a few years back.
I guess if sponsors won't invest because of the doping, then get the dopers to invest!