Also in SE Wisconsin. Welcome. Go check out some of the fine LBS before going the internet route. You might find a deal on a 2013 model. What are you looking for? Road? Cyclocross? Touring? What is your budget?
Cory the Bike Fixer on the East Side has some fine bikes. Surly, Kona, Jamis, for example.
Bikesmiths on Locust has some tremendous deals on Cannondale cyclocross bikes, if that is your thing.
Erik's in Whitefish Bay sells Specialized.
Wheel and Sprocket and Rainbow Jersey sell Trek.
North Shore Wheels in Shorewood sells Giant.
Maybe just me, but I would much rather go with any of these brands, serviced by a LBS, than deal with bikes direct.
Last edited by MRT2; 03-19-14 at 11:06 AM.