The one we have around here gives you a "discount" from their inflated avertised price on last year models to bring it down to original MSRP, and tries to convince you that they're giving you the best deal in the world. Damn clowns (*cough* ATA *cough*)... There's another one pretty close by; they don't post any "sale" signs in the shop, but will most likely cut you a good deal if you ask for one. Depends on the bike, I suppose, but at least you'll end up paying less than the MSRP - they were willing to sell an '05 Rockhopper for $400, down $100 from MSRP. That was a few months ago, before the '06 models came out.