Originally Posted by
FMB42
Care to explain your comment?
Sure, the problems started in the 70's, free trade deals weren't an issue, hell, Schwinn was doing much of their manufacturing overseas anyway. Schwinn refused to innovate or modernize their plant, they drove crummy bargains with Chinese manufacturers, upper management were not involved with cycling, they refused to seek investors, and as a result were very heavily in debt. A perfect storm of mediocre, third gen, family dynasty management.