Originally Posted by
yugyug
A simpler solution is to just make public transport completely free. Its typically subsided from general taxation anyway, making it free is one little step further which encourages people to use it and leave their cars at home. Loads of other social benefits too.
Free! I like free.
An even simpler idea is free pizza and beer outlets for bicycle commuters, dispensed at numerous locations alongside the bike lanes throughout all cities. Perhaps in cold winter months hot chocolate or glühwein could also be offered for a warmup.