Originally Posted by
puckett129
Unfortunately, Americans don't tend to be swayed with empirical data. We like a message that plays to beliefs we already hold and to have our world view reinforced. We also don't understand this thing the article calls "societal benefits." How can something benefit everyone all at the same time?
↑↑↑↑ This. ↑↑↑↑ Everyone already knows what they believe and are not ready to change their minds. We only look for authoritative sources that support our already-held views.