Looks gimmicky to me. That rack is not going to be strong enough to carry a full load of groceries, not by a long shot. It's also more of a racing style bike from the build and not an upright bike.
No real fenders
No full chaincase
No coat guard
No o-lock (also known as a rear wheel lock, or frame lock).
Problem is "ultimate" is highly subjective.
For ME this is the ultimate, just add a front rack.
Royal 8i | Electra Bikes