Teething pains like any new startup...
I don't know what the outcome will be. I don't see myself using it anytime soon and don't happen to know anyone that does use it at this point.
Yes the cost of between rides is born by the car owner, but that is just like the pizza delivery joints all over the country.
From what I gather the original concept was "you own a car, and you are already in the area..."
Aaron