I think they probably are Fujis. The geometry and sizes listed in the ebay auction are nearly identical to the 2006 Fuji Touring as is the componentry. Even the rack looks the same.
That said, their advertising is outright deceptive. It is in no way comparable to a Co-Motion or even a Trek 520. The comparison price of $1200 is completely bogus. The website shows a risible list price of $1495. It's comparable to a Fuji Touring for around $800. If it's worth it to save $150 to $200 depending upon taxes, shipping and sale prices while giving up dealer prep and a reliable warranty, it might be worth considering.
OTOH, considering the borderline fraudulent advertising, I don't think I'd trust these guys with my money.