I don’t know about the Clif Bar ad --- haven’t seen it but I like their packaging – good graphics.
I’ll bet that the powers that be at the ToC are afraid of angering the PC Police with podium babes. That sort of thing is much more socially acceptable in France and Italy than the U.S.
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Sheriff: You have a lot of experience with bounty hunters, do you?
Mattie Ross: That is a silly question. I am here to settle my father’s affairs.
Sheriff: All alone?
Mattie Ross: I am the person for it. Mama was never any good at sums and she could hardly spell “CAT”.
--from the movie True Grit (2010)