Originally Posted by brinks13081
Just to be clear, this bike is brand new, just assembled and has about ten miles of road riding on it.
If it's brand new, you could take it to the shop and ask them to true the rotor. That should have been done before the thing left the shop. If the shop people are nice, ask them to show you how to do it. They'll be happy to show you how to fix the little things that they make no $$$ fixing.
Rotors go out of true ... period, get used to it and learn how to fix it yourself.