Hehe...
"How did we do it?
1. We identified the root of fixed gear and messenger culture. NYC yo!
2. We worked with shops who are face to face with these riders everyday... Toga NYC, Sid's NYC, Larry and Jeff's NYC
3. We developed our rider performance criteria: Style, Simplicity and Durability Handling.
4. And built the bike."
Also includes a pic of Team Puma I think.
P.S. I am not a Cannondale shill.