When someone has to load all the animated ads and pictures of people who are in the 'top 8' friends and who made comments at the bottom, that's wasting bandwidth in my book.
Maybe I'm old fashioned, but if I was going to release a video, I'd make it a simple web page with some information about it, a download link for the trailer, and some still photos/frame captures in a little gallery. No need to have ~300kb of ads and another ~300kb of pictures of people at the bottom.
'Simple' and 'Download link' being the key words there. Not to promote piracy, to let people save it for watching again.