Get them for free from their team, discounted through a team shop, discounted from a coach...
No one pays retail for an SRM unless they're an unattached schmoe like me.
Stay tuned. This new Quarq gadget may be cool. Hoping they finally announce something substantive regarding price/availability @ Interbike. The lack of Mac software for downloading PM data is an increasingly annoying issue at a time when Macs are starting to make serious inroads in computer marketshare (18% of domestic laptop marketshare in the most recent quarter and growing fast). Learning how to use a PM and download the data is bad enough. Throw in the prospect of having to deal with Windows (and PAY for the crap) is far worse. I can't stand the thought of loading that crap on my Macbook Pro. That's like putting tank treads on a Ferrari.
The iBike has taught me a lesson about unproven technology. (I bought a $400 device that tells me what time it is, speed, cadence and tilt.) Beware of terrible pieces of junk, totally useless for training purposes. I feel like the iBike company stole my money and that always makes me mad. The only guy I know who is happy with his told a friend he'd averaged 500 watts over his last TT.
I would never buy a Quarq unless, unlike with the iBike, the early reviews are 100% glowing with no reliability or accuracy issues and the thing is priced under $1200.
That said, I would have written CyclingPeaks in Java and had Win/Mac/Linux versions in simultaneous release. No reason not to. My first software engineering job was at Quark (as in "XPress"), where every engineer is responsible for fully supporting his/her own code on Macs and Windows in various flavors.
If you're paying retail for an SRM, you're a schmoe (see: Patentcad). Most coaches who are a dealer will give you some kind of discount.
The markup on those, even just from the dealer to you, is massive.
I got me a discount.
Smart person's discount is even better than the one I got. Buy used.
Are you calling me a schmoe? At least I'm an aero-schmoe.
Dr. W. doesn't need a Power Meter. He needs to learn how to harness his mutant powers.
Then he can really start destroying all you puny humans.
I know a guy who knows a guy who is a dealer for them and the markup isn't very much. As waterrockets touched on there isn't nearly enough of the cycling population using powermeters to mass produce on a large scale and lower production costs drastically. Its a nitch market.
That being said I got mine the smart way, used from a guy with WAY to much bike stuff.
I see hills.... Bring them on!!!
Stay calm and bring a towel.
So what does a typical dura ace SRM cost with a "hook up"?
Aequam memento rebus in arduis servare mentem
I am not afraid to say it. I got my DA SRM for a 10% discount. My understanding was that my bike sponsor shop could not get it for that price "wholesale"
So the answer is "Too Much"
But now that Sram has come out with their version of the SRM crank, its available through QBP. Its still really expensive, the percent markup isn't that high, and really I don't want to buy a Sram version. I'm waiting for Campy to come out with their version with the ultra hollow crank arms.
The coach I was talking to a couple weeks ago said that the demand for SRMs has really spiked in the last year or two, and the US demand is like 5x what it is in Europe. He said that there have been periods where the supply had dried up briefly. So, maybe the demand will start to lower prices (assuming the supply goes up). Competition from Quarq can't hurt (prices).