Eddy Merckx once said in reference to Belgian pro Ludo Peeters that some riders get talked about often but don't produce many results, while others take big wins but are never hyped. Peeters was definitely in the latter category.
Ninjaman suggested three time world TT champ Mick Rogers as a present day example of a rider who quietly does the business without any major hype.
Anyone have any other candidates, past or present?
I'd nominate as a past example Eric Van Lanker - winner of Liege-Bastonge-Liege, Amstel Gold, Wincanton Classic, GP Americas in Montreal and a Giro stage as a rider who got the big wins without any hype.
Current examples might be Phillip Gilbert or Davide Rebellin. Plenty of big wins but little hype compared to the Cunegos and Boonens.