Cycling and bicycle discussion forums. 
   Click here to join our community Log in to access your Control Panel  


Go Back   > >

"The 33"-Road Bike Racing We set this forum up for our members to discuss their experiences in either pro or amateur racing, whether they are the big races, or even the small backyard races. Don't forget to update all the members with your own race results.

User Tag List

Reply
 
Thread Tools Search this Thread
Old 02-28-14, 12:08 PM   #51
ovoleg
Powered by Borscht
 
ovoleg's Avatar
 
Join Date: Jul 2005
Location: SoCal
Bikes: Russian Vodka
Posts: 8,344
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Jandro View Post


*cough*
Def NSFW
ovoleg is offline   Reply With Quote
Old 02-28-14, 12:09 PM   #52
caloso
Packfodding 3
 
caloso's Avatar
 
Join Date: Jul 2002
Location: Sacramento, California, USA
Bikes: Ridley Excalibur, Gazelle Champion Mondial, On-One Pompino, Specialized Rock Hopper
Posts: 33,606
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 50 Post(s)
Quote:
Originally Posted by Jandro View Post


*cough*
Oh, FFS!
caloso is offline   Reply With Quote
Old 02-28-14, 12:18 PM   #53
rapwithtom
Senior Member
 
Join Date: Mar 2011
Bikes:
Posts: 672
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 12 Post(s)
Quote:
Originally Posted by Jandro View Post
Ovo, we are actively trying to NOT have sponsor logos plastered all over our kit. We understand the practical need for them, but for now, we don't need it. We collaborate with a really awesome local shop and a restaurant, but are more interested in event sponsorship than random discounts in exchange for a logo on the kit.
Love this.

I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.
rapwithtom is offline   Reply With Quote
Old 02-28-14, 12:21 PM   #54
rapwithtom
Senior Member
 
Join Date: Mar 2011
Bikes:
Posts: 672
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 12 Post(s)
Quote:
Originally Posted by rapwithtom View Post
Love this.

I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.
OK, some exceptions, obviously...if you win a big race and your jersey says, "Shimano", well OK, that's different than if you're a schmuck out training and your jersey says, "******* Barrel".

Edit can't believe that a synonym of "wafer" gets bleeped out. lol.
rapwithtom is offline   Reply With Quote
Old 02-28-14, 12:38 PM   #55
furiousferret
Senior Member
 
furiousferret's Avatar
 
Join Date: Jan 2006
Location: Redlands, CA
Bikes:
Posts: 4,440
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 18 Post(s)
We're not hip enough to not have any sponsors. One year our club had Domino's Pizza, a maid service, and a local brewery on our kit. Give us a small discount and we'll totally sell out to the man.

Personally, I think the only sponsors that benefit from being plastered on a kit are ones where the cyclists may use their services. For example if I ever do get hit by a car I have to look no further than my jersey to find a lawyer. One of the guys we ride with owns a construction company and sponsors another club; this typically gets him 2-3 jobs a year from other guys in the peloton. For some brewery trying to sell their IPA, not so much.
furiousferret is offline   Reply With Quote
Old 02-28-14, 12:57 PM   #56
Ygduf 
\_(ツ)_/
 
Ygduf's Avatar
 
Join Date: Jun 2008
Location: Redwood City, CA
Bikes: aggressive agreement is what I ride.
Posts: 9,301
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Quote:
Originally Posted by Jandro View Post


*cough*
Kreegertime.
__________________

twitter.com/ygduf
strava.com/athletes/ygduf
Ygduf is offline   Reply With Quote
Old 02-28-14, 01:09 PM   #57
Dolamite02
Senior Member
 
Dolamite02's Avatar
 
Join Date: Sep 2009
Location: Houston, TX
Bikes: Bianchi Pista, Bianchi via Nirone 7, GT Zaskar 9r Sport
Posts: 960
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I tend to agree with you on sponsorships. There are some sponsors that get value out of it, and others that don't. My first year, I rode with a long standing team, Gulf Coast Cycling Association (GCCA), and their title sponsor that year was a Toyota dealership. I'd be pretty surprised if there were a single vehicle sale influenced by that deal.
Dolamite02 is offline   Reply With Quote
Old 02-28-14, 01:12 PM   #58
Dolamite02
Senior Member
 
Dolamite02's Avatar
 
Join Date: Sep 2009
Location: Houston, TX
Bikes: Bianchi Pista, Bianchi via Nirone 7, GT Zaskar 9r Sport
Posts: 960
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I will say though that with my current team, our sponsor get's a lot out of it. We're sponsored by an LBS, Bike Barn, and our secondary sponsor is Karbach Brewing. It's a local brewery that gives us beer to enjoy after rides/races and we hand out plenty of their product for them. Their being involved in the local race scene is up their ally for things they want to be a part of, and they get to promote it for only the cost of a few cases a month. I'm certainly not opposed to that set up.
Dolamite02 is offline   Reply With Quote
Old 02-28-14, 01:18 PM   #59
cmh
Senior Member
 
Join Date: Jul 2005
Location: Portland, OR
Bikes:
Posts: 2,513
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I personally try to buy from bike shops that sponsor a bike team (which is quite a few of them). I bought all my kids xmas presents at Finnegan's toys in Portland for a couple years and always told the checker to tell the owner I shop there because they sponsor a bike team. On one occasion the checker didn't even know of the sponsorship. Other than that, I can't say I've been consciously swayed by any bike sponsorship. (Of course, I would do my banking with Rabobank, but they don't have a local branch in Portland .
cmh is offline   Reply With Quote
Old 02-28-14, 01:28 PM   #60
Jandro
Senior Member
 
Jandro's Avatar
 
Join Date: Oct 2010
Location: San Francisco, CA
Bikes:
Posts: 3,060
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Ygduf View Post
Kreegertime.
Good eye.

I would consider putting the LBS we work closely with on our kit, but I think they get more out of sponsored events (we hold club parties, kit try-ons, etc at their shop) and races -- they will be doing mechanical services for us for a handful of 'local' races, this year. We'll have our tents side-by-side. We send members to them and, because they are awesome, our members recommend them to their friends, etc.

Breweries and coffee shops are also pretty closely linked to the cycling world, at least MY cycling world...

We have the owner of a popular German restaurant and Biergarten in our club. He's a huge cyclist, ex pro mechanic for a couple grand tour teams (in the 80's and 90's. He's seen some ****...), and all around awesome dude. He provides food and beverage for us at various events, as well as reserved use of his restaurants as meeting points before/after rides. In turn, we have lots of social events there and bring friends
__________________
Attack in the feeling because it says I'll win absolutely.
Jandro is offline   Reply With Quote
Old 02-28-14, 05:28 PM   #61
shovelhd 
Senior Member
 
shovelhd's Avatar
 
Join Date: Jun 2010
Location: Western MA
Bikes: Yes
Posts: 15,425
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 9 Post(s)
Sponsor logos are there for podium pictures, not for identifying your teammates or admiring yourself in action shots.
shovelhd is offline   Reply With Quote
Old 03-01-14, 06:13 PM   #62
EventServices
Announcer
Thread Starter
 
EventServices's Avatar
 
Join Date: Jan 2005
Location: Detroit's North Side.
Bikes: Many
Posts: 5,075
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I think a pop-up tent and ensuing tailgate party in the parking lot gets far more attention than a 4"x4" logo on a jersey.
And if you're going to put it on the jersey, place it on your pockets or back panel of the shorts where it's right in the face of the rider behind you. That's probably the target demo anyway.


Quote:
Originally Posted by cmh View Post
I personally try to buy from bike shops that sponsor a bike team (which is quite a few of them). I bought all my kids xmas presents at Finnegan's toys in Portland for a couple years and always told the checker to tell the owner I shop there because they sponsor a bike team. On one occasion the checker didn't even know of the sponsorship. Other than that, I can't say I've been consciously swayed by any bike sponsorship. (Of course, I would do my banking with Rabobank, but they don't have a local branch in Portland .
The old Event Services Inc. policy was to always - out of principal - use products of companies that sponsor cycling. So, given the choice, we'd hit 7-Eleven instead of JiffyMart et al, brush our teeth with Crest, eat Wheaties, drive Alfa Romeo, drink Killian's, etc.
EventServices is offline   Reply With Quote
Old 03-02-14, 05:06 PM   #63
pecos
Senior Member
 
Join Date: Aug 2005
Location: Southwest TN
Bikes: Specialized Tarmac S-Works
Posts: 188
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by mattm View Post
Seriously, if you're trying to make some construction worker not think you're gay or a superhero, we've already lost that battle. Might as well be a pink kit with a unicorn puking a rainbow. (I believe that kit exists btw!)
w...t......f....... Is that why these rednecks are trying to run me off the road? I thought they were jelous of my super vascular legs. Well, its vericose actually, but they don't know that.
pecos is offline   Reply With Quote
Old 03-03-14, 10:55 AM   #64
EventServices
Announcer
Thread Starter
 
EventServices's Avatar
 
Join Date: Jan 2005
Location: Detroit's North Side.
Bikes: Many
Posts: 5,075
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Superhero theory proven here: http://news.yahoo.com/comics/pearls-...ine-slideshow/

Scroll down a few panels. You'll see they barb my illustrator friend, Jef Mallett
EventServices is offline   Reply With Quote
Old 03-03-14, 12:13 PM   #65
grolby
Senior Member
 
grolby's Avatar
 
Join Date: Jan 2005
Location: BOSTON BABY
Bikes:
Posts: 9,190
Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 24 Post(s)
Quote:
Originally Posted by Jandro View Post
Ovo, we are actively trying to NOT have sponsor logos plastered all over our kit. We understand the practical need for them, but for now, we don't need it. We collaborate with a really awesome local shop and a restaurant, but are more interested in event sponsorship than random discounts in exchange for a logo on the kit.
I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.

Quote:
Originally Posted by rapwithtom View Post
Love this.

I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.
No, I don't think I disagree with this at all, at least not at the amateur/enthusiast level. I think event sponsorship is much more likely to actually see a return on investment for most businesses, including bike shops. I think it's not really well-understood that having your name on someone's kit is a risk as well, and the plus side is mostly that cycling is obscure enough that people are just as unlikely to boycott your business because they hate cyclists as they are to patronize your business because they see it on the jersey of the guy who won last week's cat 3 state championship. Not that events are easy to pull off, but a successful, well-run, well-targeted event seems like a better deal than a jersey spot.
grolby is online now   Reply With Quote
Old 03-03-14, 12:54 PM   #66
Jandro
Senior Member
 
Jandro's Avatar
 
Join Date: Oct 2010
Location: San Francisco, CA
Bikes:
Posts: 3,060
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by grolby View Post
I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.
People who want to join a team just to get free stuff are not the kind of people I want to race with, personally. I'm sure there are more seasoned/successful racers that may disagree with me, but this is a core principal that we're using to run our club. And, since we are a club, not just a team, if our members want a more traditional team experience, they're welcome to join whatever team they'd like (we already have a few on the Mike's Bikes dev team and they're doing well! They'll be 3s very soon if they continue with the results they're getting now). We're agnostic.

For the foreseeable future, I'll be racing under the club's banner.

Anyway, back to team kit. Who's gonna be the first team to incorporate camo in their kit? Camo is the new hiviz...
__________________
Attack in the feeling because it says I'll win absolutely.
Jandro is offline   Reply With Quote
Old 03-03-14, 01:16 PM   #67
hack
Senior Member
 
hack's Avatar
 
Join Date: Oct 2006
Location: Folsom, CA
Bikes:
Posts: 3,042
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 26 Post(s)
Quote:
Originally Posted by Jandro View Post
People who want to join a team just to get free stuff are not the kind of people I want to race with, personally. I'm sure there are more seasoned/successful racers that may disagree with me, but this is a core principal that we're using to run our club. And, since we are a club, not just a team, if our members want a more traditional team experience, they're welcome to join whatever team they'd like (we already have a few on the Mike's Bikes dev team and they're doing well! They'll be 3s very soon if they continue with the results they're getting now). We're agnostic.

For the foreseeable future, I'll be racing under the club's banner.

Anyway, back to team kit. Who's gonna be the first team to incorporate camo in their kit? Camo is the new hiviz...
That'd be interesting to see. I suppose it'd be ok for racing, but might not be the best for the training rides. Cars can run you over and just claim they never saw you due to the camo outfit.
hack is offline   Reply With Quote
Old 03-03-14, 01:34 PM   #68
grolby
Senior Member
 
grolby's Avatar
 
Join Date: Jan 2005
Location: BOSTON BABY
Bikes:
Posts: 9,190
Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 24 Post(s)
Quote:
Originally Posted by Jandro View Post
People who want to join a team just to get free stuff are not the kind of people I want to race with, personally.
Honestly, I agree, discounts are an easy way to make a team seem more appealing, but probably wouldn't make a big difference in attracting the kind of people I like to ride and race with.
grolby is online now   Reply With Quote
Old 03-03-14, 01:43 PM   #69
hubcyclist
Senior Member
 
Join Date: Jan 2014
Location: Boston
Bikes: 2014 Giant Escape 3, 1995 Raleigh R600
Posts: 790
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 6 Post(s)
Quote:
Originally Posted by grolby View Post
I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.
wanna join my "club"? i've got a cool kit in the works!
Attached Images
File Type: jpg msvjersey.jpg (83.3 KB, 48 views)
hubcyclist is offline   Reply With Quote
Old 03-03-14, 06:16 PM   #70
shovelhd 
Senior Member
 
shovelhd's Avatar
 
Join Date: Jun 2010
Location: Western MA
Bikes: Yes
Posts: 15,425
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 9 Post(s)
I left a lot of cash on the table with my club to join a team where I am racing with friends on a team that matters. At this point in my career, that's what it's all about.
shovelhd is offline   Reply With Quote
Old 03-03-14, 08:15 PM   #71
EventServices
Announcer
Thread Starter
 
EventServices's Avatar
 
Join Date: Jan 2005
Location: Detroit's North Side.
Bikes: Many
Posts: 5,075
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
There's a team in S.C. that has a blue camo thing going on.

What is the deal with the shorts that go almost all the way to the knee? Every manufacturer is foisting that on us. Talk about stupid tan lines.

Notice the smaller sponsor logos on both kits here. If the podium picture is supposed to be the money shot, you're not doing your sponsor any favors here. Less is more.

EventServices is offline   Reply With Quote
Old 03-04-14, 06:17 AM   #72
ShutUpLegs
Senior Member
 
ShutUpLegs's Avatar
 
Join Date: Mar 2012
Location: Mount Joy, PA
Bikes: CAAD10 & Slice RS Black Inc
Posts: 309
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by shovelhd View Post
I left a lot of cash on the table with my club to join a team where I am racing with friends on a team that matters. At this point in my career, that's what it's all about.
Same here shovel. Left my team from last year where kits were paid for and race fees reimbursed to join a new team with friends whom will race almost every weekend together. No real incentives except for a nice discount through the LBS. But to me it is more enjoyable to go to a race with teammates and friends than be on a team where everything is paid but I was usually the only one from the team.
ShutUpLegs is offline   Reply With Quote
Old 03-04-14, 09:41 AM   #73
rapwithtom
Senior Member
 
Join Date: Mar 2011
Bikes:
Posts: 672
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 12 Post(s)
Quote:
Originally Posted by ShutUpLegs View Post
Same here shovel. Left my team from last year where kits were paid for and race fees reimbursed to join a new team with friends whom will race almost every weekend together. No real incentives except for a nice discount through the LBS. But to me it is more enjoyable to go to a race with teammates and friends than be on a team where everything is paid but I was usually the only one from the team.
There is some consistency here in this perspective...I agree as well.

In days gone by, I was on a team that was so good at fundraising that, well I can't say, but let's say that my wallet was fatter after a season than before. But the incentives do what they're supposed to, and incent people to join, in order to get the incentives. So people don't join to race or necessarily even ride...and hence the result was in this case a club that was wealthy but not-race focused.

I'm now of the opinion that clubs without much sponsorship are potentially more fueled by passion for racing/cycling and friendship than anything, and hence may be healthier, and more fun for the members (YMMV), than clubs with generous sponsorship.
rapwithtom is offline   Reply With Quote
Old 03-04-14, 09:45 AM   #74
rapwithtom
Senior Member
 
Join Date: Mar 2011
Bikes:
Posts: 672
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 12 Post(s)
Quote:
Originally Posted by EventServices View Post
There's a team in S.C. that has a blue camo thing going on.
Wow, that's disastrous.

There was a team around here that, a few years ago, redesigned their kit. The design was so unpopular that the membership churned extraordinarily, I think maybe 50% of the members said ****-it. If I were voting with my feet, SC Masters would suffer the same fate.
rapwithtom is offline   Reply With Quote
Old 03-04-14, 10:06 AM   #75
mike868y
avatar by Sean Powers
 
mike868y's Avatar
 
Join Date: Jul 2008
Location: charm city
Bikes: 2009 Specialized Tarmac Pro
Posts: 8,836
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 14 Post(s)
if you change teams because of the kit design you care about all the wrong things.
mike868y is online now   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -6. The time now is 05:57 AM.