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  1. #51
    Powered by Borscht ovoleg's Avatar
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    Quote Originally Posted by Jandro View Post


    *cough*
    Def NSFW
    -Cat-3-o-meter: TBD :/

  2. #52
    Packfodding 3 caloso's Avatar
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    Quote Originally Posted by Jandro View Post


    *cough*
    Oh, FFS!
    Cyclists of the world, unite! You have nothing to lube but your chains!

  3. #53
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    Quote Originally Posted by Jandro View Post
    Ovo, we are actively trying to NOT have sponsor logos plastered all over our kit. We understand the practical need for them, but for now, we don't need it. We collaborate with a really awesome local shop and a restaurant, but are more interested in event sponsorship than random discounts in exchange for a logo on the kit.
    Love this.

    I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

    I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.

  4. #54
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    Quote Originally Posted by rapwithtom View Post
    Love this.

    I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

    I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.
    OK, some exceptions, obviously...if you win a big race and your jersey says, "Shimano", well OK, that's different than if you're a schmuck out training and your jersey says, "******* Barrel".

    Edit can't believe that a synonym of "wafer" gets bleeped out. lol.

  5. #55
    Senior Member furiousferret's Avatar
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    We're not hip enough to not have any sponsors. One year our club had Domino's Pizza, a maid service, and a local brewery on our kit. Give us a small discount and we'll totally sell out to the man.

    Personally, I think the only sponsors that benefit from being plastered on a kit are ones where the cyclists may use their services. For example if I ever do get hit by a car I have to look no further than my jersey to find a lawyer. One of the guys we ride with owns a construction company and sponsors another club; this typically gets him 2-3 jobs a year from other guys in the peloton. For some brewery trying to sell their IPA, not so much.

  6. #56
    \_(ツ)_/ Ygduf's Avatar
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    Quote Originally Posted by Jandro View Post


    *cough*
    Kreegertime.

    twitter.com/ygduf
    strava.com/athletes/ygduf

  7. #57
    Senior Member Dolamite02's Avatar
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    I tend to agree with you on sponsorships. There are some sponsors that get value out of it, and others that don't. My first year, I rode with a long standing team, Gulf Coast Cycling Association (GCCA), and their title sponsor that year was a Toyota dealership. I'd be pretty surprised if there were a single vehicle sale influenced by that deal.
    I'm the guy that wins the group ride. That's dumb. It's time to win the race.

  8. #58
    Senior Member Dolamite02's Avatar
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    I will say though that with my current team, our sponsor get's a lot out of it. We're sponsored by an LBS, Bike Barn, and our secondary sponsor is Karbach Brewing. It's a local brewery that gives us beer to enjoy after rides/races and we hand out plenty of their product for them. Their being involved in the local race scene is up their ally for things they want to be a part of, and they get to promote it for only the cost of a few cases a month. I'm certainly not opposed to that set up.
    I'm the guy that wins the group ride. That's dumb. It's time to win the race.

  9. #59
    cmh
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    I personally try to buy from bike shops that sponsor a bike team (which is quite a few of them). I bought all my kids xmas presents at Finnegan's toys in Portland for a couple years and always told the checker to tell the owner I shop there because they sponsor a bike team. On one occasion the checker didn't even know of the sponsorship. Other than that, I can't say I've been consciously swayed by any bike sponsorship. (Of course, I would do my banking with Rabobank, but they don't have a local branch in Portland .

  10. #60
    Cat 5 Mod Jandro's Avatar
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    Quote Originally Posted by Ygduf View Post
    Kreegertime.
    Good eye.

    I would consider putting the LBS we work closely with on our kit, but I think they get more out of sponsored events (we hold club parties, kit try-ons, etc at their shop) and races -- they will be doing mechanical services for us for a handful of 'local' races, this year. We'll have our tents side-by-side. We send members to them and, because they are awesome, our members recommend them to their friends, etc.

    Breweries and coffee shops are also pretty closely linked to the cycling world, at least MY cycling world...

    We have the owner of a popular German restaurant and Biergarten in our club. He's a huge cyclist, ex pro mechanic for a couple grand tour teams (in the 80's and 90's. He's seen some ****...), and all around awesome dude. He provides food and beverage for us at various events, as well as reserved use of his restaurants as meeting points before/after rides. In turn, we have lots of social events there and bring friends
    Attack in the feeling because it says I'll win absolutely.

  11. #61
    Senior Member shovelhd's Avatar
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    Sponsor logos are there for podium pictures, not for identifying your teammates or admiring yourself in action shots.

  12. #62
    Announcer EventServices's Avatar
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    I think a pop-up tent and ensuing tailgate party in the parking lot gets far more attention than a 4"x4" logo on a jersey.
    And if you're going to put it on the jersey, place it on your pockets or back panel of the shorts where it's right in the face of the rider behind you. That's probably the target demo anyway.


    Quote Originally Posted by cmh View Post
    I personally try to buy from bike shops that sponsor a bike team (which is quite a few of them). I bought all my kids xmas presents at Finnegan's toys in Portland for a couple years and always told the checker to tell the owner I shop there because they sponsor a bike team. On one occasion the checker didn't even know of the sponsorship. Other than that, I can't say I've been consciously swayed by any bike sponsorship. (Of course, I would do my banking with Rabobank, but they don't have a local branch in Portland .
    The old Event Services Inc. policy was to always - out of principal - use products of companies that sponsor cycling. So, given the choice, we'd hit 7-Eleven instead of JiffyMart et al, brush our teeth with Crest, eat Wheaties, drive Alfa Romeo, drink Killian's, etc.

  13. #63
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    Quote Originally Posted by mattm View Post
    Seriously, if you're trying to make some construction worker not think you're gay or a superhero, we've already lost that battle. Might as well be a pink kit with a unicorn puking a rainbow. (I believe that kit exists btw!)
    w...t......f....... Is that why these rednecks are trying to run me off the road? I thought they were jelous of my super vascular legs. Well, its vericose actually, but they don't know that.

  14. #64
    Announcer EventServices's Avatar
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    Superhero theory proven here: http://news.yahoo.com/comics/pearls-...ine-slideshow/

    Scroll down a few panels. You'll see they barb my illustrator friend, Jef Mallett

  15. #65
    Senior Member grolby's Avatar
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    Quote Originally Posted by Jandro View Post
    Ovo, we are actively trying to NOT have sponsor logos plastered all over our kit. We understand the practical need for them, but for now, we don't need it. We collaborate with a really awesome local shop and a restaurant, but are more interested in event sponsorship than random discounts in exchange for a logo on the kit.
    I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.

    Quote Originally Posted by rapwithtom View Post
    Love this.

    I pretty much believe that logos on kit have zero value to sponsors. Not close to zero, but actually zero.

    I would expect that a lot of racers would, if they could be bothered to type a response, disagree...I doubt any of them could be persuasive, but I'm all ears.
    No, I don't think I disagree with this at all, at least not at the amateur/enthusiast level. I think event sponsorship is much more likely to actually see a return on investment for most businesses, including bike shops. I think it's not really well-understood that having your name on someone's kit is a risk as well, and the plus side is mostly that cycling is obscure enough that people are just as unlikely to boycott your business because they hate cyclists as they are to patronize your business because they see it on the jersey of the guy who won last week's cat 3 state championship. Not that events are easy to pull off, but a successful, well-run, well-targeted event seems like a better deal than a jersey spot.

  16. #66
    Cat 5 Mod Jandro's Avatar
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    Quote Originally Posted by grolby View Post
    I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.
    People who want to join a team just to get free stuff are not the kind of people I want to race with, personally. I'm sure there are more seasoned/successful racers that may disagree with me, but this is a core principal that we're using to run our club. And, since we are a club, not just a team, if our members want a more traditional team experience, they're welcome to join whatever team they'd like (we already have a few on the Mike's Bikes dev team and they're doing well! They'll be 3s very soon if they continue with the results they're getting now). We're agnostic.

    For the foreseeable future, I'll be racing under the club's banner.

    Anyway, back to team kit. Who's gonna be the first team to incorporate camo in their kit? Camo is the new hiviz...
    Attack in the feeling because it says I'll win absolutely.

  17. #67
    Senior Member hack's Avatar
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    Quote Originally Posted by Jandro View Post
    People who want to join a team just to get free stuff are not the kind of people I want to race with, personally. I'm sure there are more seasoned/successful racers that may disagree with me, but this is a core principal that we're using to run our club. And, since we are a club, not just a team, if our members want a more traditional team experience, they're welcome to join whatever team they'd like (we already have a few on the Mike's Bikes dev team and they're doing well! They'll be 3s very soon if they continue with the results they're getting now). We're agnostic.

    For the foreseeable future, I'll be racing under the club's banner.

    Anyway, back to team kit. Who's gonna be the first team to incorporate camo in their kit? Camo is the new hiviz...
    That'd be interesting to see. I suppose it'd be ok for racing, but might not be the best for the training rides. Cars can run you over and just claim they never saw you due to the camo outfit.

  18. #68
    Senior Member grolby's Avatar
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    Quote Originally Posted by Jandro View Post
    People who want to join a team just to get free stuff are not the kind of people I want to race with, personally.
    Honestly, I agree, discounts are an easy way to make a team seem more appealing, but probably wouldn't make a big difference in attracting the kind of people I like to ride and race with.

  19. #69
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    Quote Originally Posted by grolby View Post
    I'm actually vaguely tempted to start my own club or racing team to pursue essentially this strategy, partly because I think this is actually better for sponsors, partly because I'd love to design a really cool no-compromises kit. It sort of falls down on the social element of organizing a squad - I don't know that I'm good enough at meeting people and making friends to attract people to a new team, especially one where they don't get any discounts or team bikes or whatever. But I'd love to make something like that happen.
    wanna join my "club"? i've got a cool kit in the works!
    msvjersey.jpg

  20. #70
    Senior Member shovelhd's Avatar
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    I left a lot of cash on the table with my club to join a team where I am racing with friends on a team that matters. At this point in my career, that's what it's all about.

  21. #71
    Announcer EventServices's Avatar
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    There's a team in S.C. that has a blue camo thing going on.

    What is the deal with the shorts that go almost all the way to the knee? Every manufacturer is foisting that on us. Talk about stupid tan lines.

    Notice the smaller sponsor logos on both kits here. If the podium picture is supposed to be the money shot, you're not doing your sponsor any favors here. Less is more.


  22. #72
    Senior Member ShutUpLegs's Avatar
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    Quote Originally Posted by shovelhd View Post
    I left a lot of cash on the table with my club to join a team where I am racing with friends on a team that matters. At this point in my career, that's what it's all about.
    Same here shovel. Left my team from last year where kits were paid for and race fees reimbursed to join a new team with friends whom will race almost every weekend together. No real incentives except for a nice discount through the LBS. But to me it is more enjoyable to go to a race with teammates and friends than be on a team where everything is paid but I was usually the only one from the team.
    BLOG --> http://goingoffthefront.blogspot.com/

  23. #73
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    Quote Originally Posted by ShutUpLegs View Post
    Same here shovel. Left my team from last year where kits were paid for and race fees reimbursed to join a new team with friends whom will race almost every weekend together. No real incentives except for a nice discount through the LBS. But to me it is more enjoyable to go to a race with teammates and friends than be on a team where everything is paid but I was usually the only one from the team.
    There is some consistency here in this perspective...I agree as well.

    In days gone by, I was on a team that was so good at fundraising that, well I can't say, but let's say that my wallet was fatter after a season than before. But the incentives do what they're supposed to, and incent people to join, in order to get the incentives. So people don't join to race or necessarily even ride...and hence the result was in this case a club that was wealthy but not-race focused.

    I'm now of the opinion that clubs without much sponsorship are potentially more fueled by passion for racing/cycling and friendship than anything, and hence may be healthier, and more fun for the members (YMMV), than clubs with generous sponsorship.

  24. #74
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    Quote Originally Posted by EventServices View Post
    There's a team in S.C. that has a blue camo thing going on.
    Wow, that's disastrous.

    There was a team around here that, a few years ago, redesigned their kit. The design was so unpopular that the membership churned extraordinarily, I think maybe 50% of the members said ****-it. If I were voting with my feet, SC Masters would suffer the same fate.

  25. #75
    avatar by Sean Powers mike868y's Avatar
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    if you change teams because of the kit design you care about all the wrong things.
    Quote Originally Posted by gsteinb View Post
    it depends

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