The racing component of our club redesigns their kit every three years. We're heading into the design phase now.
One idea is to return to a very basic and simple design. Almost retro, but not really.
The other idea is to go wild and off the chart.
Which camp do you align with? And what are your thoughts about kit design?
What works? And what doesn't?
FWIW, here are my thoughts:
- Less is more. Bold solid colors are much stronger than, say, something like the old HTC jerseys with the painted-on abs. Or a Slipstream argyle.
- The more stuff you put on your jersey, the more invisible it becomes in the field.
- Sponsors should only appear on the back pockets because that's where you get the most impressions/views.
- I want something that I can wear into a convenience store without looking like a child wearing superhero pajamas.