How can it be that wheel inertial forces are nearly insignificant, when the advertisements say that inertia is so important? Quite simply, inertial forces are a function of acceleration. In bike racing this peak acceleration is about .1 to .2 g’s and is generally only seen when beginning from an initial velocity of 0 (see criterium race data in Appendix D
). Furthermore, the 0.3kg/0.66lb difference in wheels, even if this mass is out at the rim, is so small compared to your body mass that the differences in wheel inertia will be unperceivable. Any difference in acceleration due to bicycle wheels that is claimed by your riding buddies is primarily due to cognitive dissonance, or the placebo effect
(they paid a lot of money for the wheels so there must be some perceivable gain).