There is something about the roads and traffic now days that people perceive as unsafe. There are too many people buying big SUV’s just to feel safer on the road and you just can’t go from thinking like that to “Hey I think I’ll ride my bike on the same roads I drive my SUV on.” The whole trend on emphasizing “safe crashing” from seat belts, air bags and bike helmets has done very little to make the roads any safer and I think some people are starting to realize this and we will hopefully start to see a trend that will place more emphasis on safe driving over safe crashing.