[and so sparky enters the fray...]
capitalism will...
...co-opt any culture and any society that has the possibility of being profitable, and if it gains the associated cool of subversion or anti-establishment, all the better.
think rock and roll music, or going back further, jazz. harley davidsons or muscle cars. all things that used to be [and still are to a certain - reduced - extent] symbols of anti-society, but are so marketed and sold and monopolised, that there is no choice to accept them as part of the mainstream.
capitalism will march on.
from sunny south birmingham
sparky