Oh, and another idea.
Recently some members of the bicycle coalition held an event where they fixed up people's bikes for whatever donations. It was a way to gauge whether a bike kitchen would work here. They held it at a location that serves the Latino population with various programs and things. The attendance was phenomenal. They didn't expect to be thronged, and they didn't expect that once they fixed a few bikes, those whose bikes were fixed would turn and help the others fix their bikes too. It was an amazing show of community. And most of it was poor, Spanish-speaking, and really really in need of bike repairs.
Anyway, an event like this would be a great place to hand out blinkies and headlights and information about how to ride safely.
Now, try to imagine. Let's take a throng of community-minded people with bicycles, enjoying a free workshop, helping each other. Now, try to imagine somebody telling them they have a psychological disorder of inferiority. Imagine somebody telling them that the facilities that ease their way every day should be avoided because they aren't conspicuous as a rat in a mayonnaise jar. Imagine that person proffering 600 page manuals on cycling to this audience as the "best" bicycling manual ever written. I think that person would get some raised eyebrows and people would walk away from the event with the feeling they should not return.