Apply a drop of lube to each roller (can mark a link with a marker, or if a SR*M chain, start at the powerlink) then turn cranks backwards a few time to "work it in", let sit for a while, turn crank backwards again, and wipe off excess. Works for me. Oh, and I use a wet lube--tried waxes, but wet lubes seem to lube better to me. OOPS-somehow I skipped right over the "how often"--like below, after a wet ride, or after a particularly "dirty" ride where the chain has picked up a lot of dirt, asphalt "dust", or other matter, I'll clean and lube. Otherwise, maybe every 2-3 weeks depending on mileage and conditions. You can usually tell when a chain is starting to run "dry".
Last edited by freeranger; 06-13-07 at 05:36 AM.