i used bicycling as a moth swapper...work pretty well.
i still like bicycling mag though. its really readers digest for cycling. i dont like reading results from a race, just too boring.
want a good "magazine"? print 10 new threads from your favorite sub-forum from bikeforums.net, then staple it and read. you could even make a cover page, add 30 pages of your fav ads and gloss it for a real magazine feel.