It's always sad when something like this happens.
It's also sad that the article focuses on the light pole and misses the opportunity to point out the importance of helmets: "Banks hit a light pole headfirst. He was not wearing a helmet."
Parents need to teach their kids about the importance of helmets from a very early age. This way they never get used to not wearing them. My daughter does not get to use her bike, or go ice skating, unless she is wearing her helmet.