I recently stumbled upon these
Niobium 30 wheels, which don't look very impressive, but the weight savings are UNBEATABLE! Are these wheels as good, or better than Mavic, etc. etc? They're obviously much lighter (and cheaper!), but I haven't seen anything besides big names on any group rides I've been on. Is there a reason people steer away from the little guys?
The Niobium 30s alone save a full pound over my morbidly obese Ksyrium Equipes.