I'm using a Brooks now. (it looks good on my bike) and I may start like it. But for years I used Specialized Body Geometry saddles. I didn't like their build quality or the fact that could not get a high end one in a wider width, but I found them very comfortable.
Saddles as it has been said are, different for everyone. I've always thought if I open a bike shop, I would mount saddles on a long rail, where, people could sit in them for a period of time.