Originally Posted by velonuts
I would say it is worldwide in the countries that the economies allow for cycling exposure .. though Asia does not have anyone to support in the TdF, cycling is widespread among the Asian countries, and I don't know about you, but I have Japanese compnents on all four of my bikes.
I think the difference would be, Asia's love of cycling has nothing to do with racing, tdf or lance. The exposure is a moot point in that area of the world.